Millennials spend on comforts of home, companies up ante on WFH benefits, and a new wearable helps homebound track emotions and impact on health.
Getting Fans Through the Gates
While fans eagerly anticipate the return of live sports, many show hesitancy in getting back in the stands – and Horizon Media dug in to understand what fans return to live sports looks like. Currently only 28% of fans say they plan to return to a live game within a month of social distancing measures ending. Avid Fans and those 18-34 more likely at 34%. Yet despite tentativeness, key factors can help foster confidence and encourage their return:
- Permission from the Collective
- Protection
- Press
Click ‘Download PDF’ below to access the full report.
Source: Horizon Media, Finger on the Pulse. Survey fielded 4/15/20 – 4/24/20, n=1,024
