From reminder apps to homework assistants, personal shoppers to subscription managers, AI has become background infrastructure.
The Women’s Sports Opportunity
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From reminder apps to homework assistants, personal shoppers to subscription managers, AI has become background infrastructure.
In today’s rapidly evolving landscape, cultural relevance is no longer optional—it’s critical for brands to survive and thrive.
Culture doesn’t move in straight lines; it moves through subcultures.
As the adoption of artificial intelligence continues to grow, so do its implications for the consumer decision journey.
In 2024, the Horizon Futures team pinpointed a key consumer shift for the years ahead, naming it Efficiency Mode in our projected top trends report.
The 2025 Winter Holiday season is unfolding in an atmosphere of uncertainty.
In Horizon Futures’ Redefining Live series (part two), live events shift from impulse to value calculation.
A new report reveals how Canadian shoppers are putting their dollars behind homegrown values.
Tariffs, inflation, and a streaming surge—see what’s driving consumer shifts this spring.