As the adoption of artificial intelligence continues to grow, so do its implications for the consumer decision journey.
The 2024 Subculture Field Guide
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As the adoption of artificial intelligence continues to grow, so do its implications for the consumer decision journey.
In 2024, the Horizon Futures team pinpointed a key consumer shift for the years ahead, naming it Efficiency Mode in our projected top trends report.
In Horizon Futures’ Redefining Live series (part two), live events shift from impulse to value calculation.
A new report reveals how Canadian shoppers are putting their dollars behind homegrown values.
Tariffs, inflation, and a streaming surge—see what’s driving consumer shifts this spring.
If you’re not paying attention to microgenres, you’re missing out on the future of content and engagement.
Alpha-Millennial families are creating a New Media Multiverse blending individual discovery with shared experiences across screens.
The humanizing of AI tools, growing distrust of American healthcare, increased visibility of women's sports, and more.
Bored of “more of the same,” people are seeking content and experiences that puncture through the algorithmic lull.