December, 2025From reminder apps to homework assistants, personal shoppers to subscription managers, AI has become background infrastructure.

November, 2025Culture doesn’t move in straight lines; it moves through subcultures.

October, 2025As the adoption of artificial intelligence continues to grow, so do its implications for the consumer decision journey.

In 2024, the Horizon Futures team pinpointed a key consumer shift for the years ahead, naming it Efficiency Mode in our projected top trends report.

September, 2025Live is changing fast.

September, 2025In Horizon Futures’ Redefining Live series (part two), live events shift from impulse to value calculation.

September, 2025Live is evolving.

March, 2025Alpha-Millennial families are creating a New Media Multiverse blending individual discovery with shared experiences across screens.

December, 2024Canadian consumers increasingly expect more from their shopping experiences.

November, 2024The election amplified personal concerns like healthcare access, but rising costs are top of mind.

November, 2024Demos are dead.

October, 2024Dirt Trackers are a tight-knit community that thrives on small-town pride.