In today’s rapidly evolving landscape, cultural relevance is no longer optional—it’s critical for brands to survive and thrive.
In today’s rapidly evolving landscape, cultural relevance is no longer optional—it’s critical for brands to survive and thrive.
In 2024, the Horizon Futures team pinpointed a key consumer shift for the years ahead, naming it Efficiency Mode in our projected top trends report.
If you’re not paying attention to microgenres, you’re missing out on the future of content and engagement.
Bored of “more of the same,” people are seeking content and experiences that puncture through the algorithmic lull.
Checking in with six existing trends undergoing significant evolutions.
Social media has transformed from a megaphone for opinions into a trusted newsstand.
In an uncertain world, people are leaning on dark humor and dystopian content.
With mounting crises, people are leaning into dystopian fantasy as fertile ground for creative inspiration.
Exclusivity and “VIP access” are shifting as people make belonging an integral aspect of the experience.