This report is centered around the question, what global issues do people care about as they enter 2023, and what has dropped off people’s radars?
This report is centered around the question, what global issues do people care about as they enter 2023, and what has dropped off people’s radars?
Brands looking to reach sports fans can find engagement through subcultures.
At the end of summer 2022, inflation and economic concerns are top of mind.
For Gen Z, popular culture has been replaced by subcultures and niche communities.
Gen Z is using pre-Internet nostalgia and horror genre entertainment to flee present stresses.
A generational shift in dieting has people taking the “strict” out of restricted for a compassionate approach to betterment.
Social platforms foster connections among niche interests, but brands can translate this engagement into deeply immersive experiences.
In July 2022, concerns about COVID-19 drop as anxiety over Roe v.
Helping brands keep a pulse on how people are feeling and behaving as a response to COVID-19, political turmoil, and inflation.
Cultural forces and brands tapped into the change are converging to lead to a rise in self-directed education
New Normal Tracker in conjunction with a travel study to keep informed on how people are feeling about travel with COVID-19 and inflation.
Helping brands keep a pulse on how people are feeling and engaging in the time of COVID-19, social injustice, and political and economic turmoil.