August, 2022Helping brands keep a pulse on how people are feeling and behaving as a response to COVID-19, political turmoil, and inflation.

July, 2022Cultural forces and brands tapped into the change are converging to lead to a rise in self-directed education

July, 2022New Normal Tracker in conjunction with a travel study to keep informed on how people are feeling about travel with COVID-19 and inflation.

May, 2022Helping brands keep a pulse on how people are feeling and engaging in the time of COVID-19, social injustice, and political and economic turmoil.

May, 2022The non-alcoholic and low-alcohol market is growing rapidly as a sober-ish movement explodes.

The 2020 Census shows an increasingly multicultural country with a declining White and rural population.

April, 2022Helping brands keep a pulse on how people are feeling and engaging in the time of COVID-19, social injustice, and political and economic turmoil.

April, 2022Our report explores how people cater their betterment approaches to their natural energy rhythms and cycles, and how control plays a critical role.

April, 2022While audiences expect their favorite athletes to consistently bring their A-game, sports icons and brand sponsors are challenging this “always-on” mentality.

March, 2022Helping brands keep a pulse on how people are feeling and engaging in the time of COVID-19, social injustice, and political and economic turmoil.

March, 2022Westerns are having a broad cultural moment - and dusting off traditional narratives in favor of more inclusive storytelling in the process.

February, 2022Helping brands keep a pulse on how people are feeling and engaging in the time of COVID-19, social injustice, and political and economic turmoil.