Coming Through in the Clutch: Sponsorship in the Midst of COVID-19

Horizon Media delved into fans’ expectations around sponsor support of leagues and teams during the COVID-19 outbreak. The help needed is growing, offering sponsors—existing and new—opportunities to connect with a passionate and influential fanbase.

Source: Horizon Media, Finger on the Pulse. Surveys fielded 4/30/20- 5/8/20, n=834; 5/14/20- 5/21/20 n= 814

Other Popular Stories

Another One Bites the Dust: Big-Name Retail Closures in Canada Prove Importance of Continued Innovation

March, 2023After a slew of closures, retail innovation needs to be high up on Canada's agenda.

Brands

Is Dream Time the New Daypart?

April, 2022Sleep might be the only time of day we aren't bombarded with advertisements, but dreams could be the next marketing frontier for brands.

Brands

Redirecting Destruction

January, 2021Brands Apocalypse Proof the environment via fuel-pump warning labels, climate-neutral transportation, and low-waste fashion.

Brands