TikTok challenges encourage play, art museums get in on the fun, and brands play with logos.
Coming Through in the Clutch: Sponsorship in the Midst of COVID-19
Horizon Media delved into fans’ expectations around sponsor support of leagues and teams during the COVID-19 outbreak. The help needed is growing, offering sponsors—existing and new—opportunities to connect with a passionate and influential fanbase.
Source: Horizon Media, Finger on the Pulse. Surveys fielded 4/30/20- 5/8/20, n=834; 5/14/20- 5/21/20 n= 814
