Coming Through in the Clutch: Sponsorship in the Midst of COVID-19

Horizon Media delved into fans’ expectations around sponsor support of leagues and teams during the COVID-19 outbreak. The help needed is growing, offering sponsors—existing and new—opportunities to connect with a passionate and influential fanbase.

Source: Horizon Media, Finger on the Pulse. Surveys fielded 4/30/20- 5/8/20, n=834; 5/14/20- 5/21/20 n= 814

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