Coming Through in the Clutch: Sponsorship in the Midst of COVID-19

Horizon Media delved into fans’ expectations around sponsor support of leagues and teams during the COVID-19 outbreak. The help needed is growing, offering sponsors—existing and new—opportunities to connect with a passionate and influential fanbase.

Source: Horizon Media, Finger on the Pulse. Surveys fielded 4/30/20- 5/8/20, n=834; 5/14/20- 5/21/20 n= 814

Other Popular Stories

Minor Acts, Major Support

All-In Challenge raises money for hunger, Uber extends a helping hand, and virtual mixology class helps support out-of-work bar employees.

A Word For Our Sponsors

As COVID-19 pauses live games and events, it’s important for sponsors to avoid “fair weathered fandom.”