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New Normal Newsflash: July 2022
New Normal Newsflash: July 2022

August, 2022In July 2022, concerns about COVID-19 drop as anxiety over Roe v.

Culture
World Cup 2022: What Marketers Need to Know
World Cup 2022: What Marketers Need to Know

August, 2022Ahead of the 2022 World Cup, we found a soccer fandom that is more diverse than ever.

Major Moments
Roe v. Wade Brand Guidance
Roe v. Wade Brand Guidance

August, 2022Post-Roe, American companies are in the consequential role of affecting what comes next for the nation.

Major Moments
New Normal Newsflash: June 2022
New Normal Newsflash: June 2022

August, 2022Helping brands keep a pulse on how people are feeling and behaving as a response to COVID-19, political turmoil, and inflation.

Culture
Taking Cues From the Cosmos: The Power of Wonder in Driving Innovation
Taking Cues From the Cosmos: The Power of Wonder in Driving Innovation

July, 2022Inspiring innovations and insurmountable issues are competing for headlines, making the power of wonder more resonant than ever.

TOP TRENDS
Empowered Privacy: Data Privacy Concerns Grow Post-Roe v. Wade
Empowered Privacy: Data Privacy Concerns Grow Post-Roe v. Wade

July, 2022Post-Roe v.

Brands
Top Trends 2022: Volume 2
Top Trends 2022: Volume 2

Volume 2 of our Top Trends report uncovers eleven cultural trends shaping the year as we look ahead to 2023.

TOP TRENDS
Alternate Pathways: The Role of Brands in the Rise of Self-Directed Education
Alternate Pathways: The Role of Brands in the Rise of Self-Directed Education

July, 2022Cultural forces and brands tapped into the change are converging to lead to a rise in self-directed education

Culture
Guidelines for Brands in Uncertain Times
Guidelines for Brands in Uncertain Times

Faced with unprecedented uncertainty, emotions are driving the decision-making of consumers.

Brands
New Normal News: Travel Edition
New Normal News: Travel Edition

July, 2022New Normal Tracker in conjunction with a travel study to keep informed on how people are feeling about travel with COVID-19 and inflation.

Culture
Post-Pandemic Play: The Rebirth of Live Entertainment
Post-Pandemic Play: The Rebirth of Live Entertainment

June, 2022With COVID restrictions lifting worldwide, people are ready for epic, sensory experiences.

TOP TRENDS
Bridging the Divide: The Rise of Civil Debaters
Bridging the Divide: The Rise of Civil Debaters

June, 2022In an increasingly fractured nation, civil debate sets the stage for finding common ground.

TOP TRENDS
Futures
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