The Emotional Beta Factor is Horizon Media’s proprietary metric to decode people’s risk-taking propensity amid COVID-19.
The Emotional Beta Factor is Horizon Media’s proprietary metric to decode people’s risk-taking propensity amid COVID-19.
With racial justice overtaking COVID-19 social conversation and diverse people showing up for BLM, we’re in the midst of a sea change.
Fans’ expectations around sponsor support of leagues and teams during COVID-19 outbreak is growing.
In the context of COVID-19, some challenges in marketing entertainment content are heightened.
One global impact of the coronavirus has been billions lost from canceled events.
Just because live sports are paused doesn't mean all bets are off!
Web series spreads joy, podcast recasts imaginary fights as fun, and rainbows adorn windows worldwide.
Masks that enable lip reading, saving the USPS, and gift cards to safeguard local businesses.
All-In Challenge raises money for hunger, Uber extends a helping hand, and virtual mixology class helps support out-of-work bar employees.
As COVID-19 pauses live games and events, it’s important for sponsors to avoid “fair weathered fandom.”
Understand how brands in a COVID-19 world can contribute to the greater good, and how their actions influence people’s perceptions of them.
While fans eagerly anticipate the return of live sports, many show hesitancy in getting back in the stands.