As AAPI Heritage Month comes to a close, one thing is clear: Asian Americans are no longer a growth audience of the future and they are actively shaping culture, commerce, and media today.

Now 26 million strong and representing nearly 8% of the U.S. population, Asian Americans continue to outpace the general market across digital adoption, streaming behaviors, online purchasing, and cultural influence. Yet many brands still rely on outdated assumptions about how this audience consumes media and engages with content.

Our refreshed 2026 Asian Media Landscape explores how Asian consumers are navigating today’s evolving media ecosystem and what it means for marketers looking to build more relevant, resonant connections.

What emerges is a portrait of an audience that is deeply connected, culturally fluid, and increasingly influential. From streaming and social platforms to podcasts and digital commerce, Asian Americans are embracing media environments that offer discovery, representation, and community. They’re not just consuming culture, they’re helping shape what becomes mainstream.

The rise of Asian-led storytelling, growing demand for culturally relevant content, and continued shifts toward streaming and digital-first experiences signal a larger opportunity for brands. Success increasingly depends on understanding not just where audiences spend their time, but why certain platforms, creators, and communities matter.

Key Takeaways:

• Latest Population Highlights: A quick overview on the current population, topline demographics and buying behaviors.
• Asian Media and Marketplace Trends: Explore Asian Americans’ evolving media consumption habits with a current and future view of the marketplace.
• Best In Class Case Studies: Recent internal and external case studies to inspire future activations to resonate best with Asian Americans.

The future of multicultural marketing requires a deeper understanding of how audiences move through culture, media, and community. The 2026 Asian Media Landscape provides the insights brands need to evolve alongside one of the most connected and influential audiences in America.

Download the full report below.