Heading into the 2026 holiday season, the retail environment has intensified.
Heading into the 2026 holiday season, the retail environment has intensified.
As generative AI becomes less of a novelty and more of a necessity, brands must recognize that consumer trust in AI is conditional.
Discovery once had a predictable rhythm—a friend’s recommendation, a magazine spread, or a dedicated search query.
The American consumer is in a state of perpetual evolution.
As generative AI becomes less of a novelty and more of a necessity in daily life, brands can no longer afford a “wait and see” approach.
As the summer box office heats up and looks to be its best since COVID, there have still been some notable flops.
The American consumer is in a state of perpetual evolution.
Discipline Hero explores how consumers are transforming discipline from personal willpower into external support systems.
Our new report, Agentic Commerce, explores the growing tension between the convenience of AI-powered shopping and the consumer's need for trust, offering a guide for how brands can empower shoppers in this new automated world.
Trend Pulse 2026 reveals five cultural shifts, the Culture Q℠ framework, and strategies to help brands adapt to changing tech, media, & culture.
Our Consumer Pulse tracker reveals financially defensive yet growth-focused Americans balancing stress, AI optimism, and future security priorities.
From reminder apps to homework assistants, personal shoppers to subscription managers, AI has become background infrastructure.