As AAPI Heritage Month comes to a close, one thing is clear: Asian Americans are no longer a growth audience of the future and they are actively shaping culture, commerce, and media today.
Culture is Shaping What’s Next
We experience the world through five senses, but culture is the sixth that shapes all others. Dive into our inaugural InCulture Handbook to open the door to deeper exploration, learning, and how best to connect with Multicultural audiences effectively and authentically.
Culture is the engine behind trends, movements, and evolution. And looking into the future, being InCulture is one of the most powerful media channels for marketers that connects identity, passion, motivation, and community. Our 2026 InCulture Handbook explores culture’s instinctive nature through the five senses, simplifying a new way to understand culture as a channel and help brands uncover fresh entry points to engage consumers, especially Multicultural audiences shaping today’s trends.
A few things you’ll take away:
- Trends to get ahead of: Identity signals towards current and upcoming cultural trends that brands can activate today
- Ways to tap into culture as a channel: Pinpoint avenues to utilize culture to break through the noise and sophisticated algorithms to remain relevant among consumers
- Best practices for culture-first approaches: Draw on real-world examples to highlight what brands do well—and where they fall short
Download the full report below.
