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Culture is Shaping What’s Next
Culture is Shaping What’s Next

July, 2026We experience the world through five senses, but culture is the sixth that shapes all others.

MULTICULTURAL | THOUGHT LEADERSHIP
The IRL Advantage: The Power of Live Experiences in a Digital World
The IRL Advantage: The Power of Live Experiences in a Digital World

As younger audiences seek real world connection, live experiences and brand activations bridge digital fandoms into tangible physical memorable moments.

CHANNEL | THOUGHT LEADERSHIP
Scroll, Stop, Storytime: The Rise of Microdramas
Scroll, Stop, Storytime: The Rise of Microdramas

Mobile-first microdramas are redefining video engagement through bite-sized cliffhangers, offering brands a high-velocity, social-first landscape for creative storytelling.

CHANNEL | THOUGHT LEADERSHIP
The Movie Conundrum: Theatrical Attendance vs. At-Home Viewing
The Movie Conundrum: Theatrical Attendance vs. At-Home Viewing

July, 2026As the summer box office heats up and looks to be its best since COVID, there have still been some notable flops.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Gaming’s Expanding Universe: Where Interactive Play and Spectator Culture Collide 
Gaming’s Expanding Universe: Where Interactive Play and Spectator Culture Collide 

July, 2026Gaming is much more than just an isolated hobby—it is a massive, cross-generational powerhouse where active play and spectator culture collide.

CHANNEL | THOUGHT LEADERSHIP
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