October, 2020Ocean Spray's viral TikTok moment - what happened and what brands can learn.

October, 2020A comprehensive look at people’s mindsets, attitudes and behaviors around Holiday shopping, with a focus on eCommerce.

August, 2020Majority of people—including TikTok users—have low enough confidence to support ban in U.S.

August, 2020Filled with passionate communities and limitless branded content opportunities, Reddit can be a powerful platform – if used right.

July, 2020Strategic implications of a five-week tracking study.

June, 2020With racial justice overtaking COVID-19 social conversation and diverse people showing up for BLM, we’re in the midst of a sea change.

June, 2020Fans’ expectations around sponsor support of leagues and teams during COVID-19 outbreak is growing.

May, 2020One global impact of the coronavirus has been billions lost from canceled events.

May, 2020All-In Challenge raises money for hunger, Uber extends a helping hand, and virtual mixology class helps support out-of-work bar employees.

May, 2020As COVID-19 pauses live games and events, it’s important for sponsors to avoid “fair weathered fandom.”

May, 2020Understand how brands in a COVID-19 world can contribute to the greater good, and how their actions influence people’s perceptions of them.

April, 2020When it comes to grocery shopping in the pandemic, necessity is the mother of invention.