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The Current: Concerns of 2023
The Current: Concerns of 2023

March, 2024Coming into 2024, people's focus has shifted from 'we' issues to 'me' issues.

Culture
When Cringe is Cool: The Rebellion of Anti-Aesthetics 
When Cringe is Cool: The Rebellion of Anti-Aesthetics 

January, 2024In a landscape saturated with originality, ironic anti-aesthetics offer a way to stand out.

Culture
The Path to Health: Black + African American Deep Dive
The Path to Health: Black + African American Deep Dive

December, 2023This follow-up report covers how the healthcare journey plays out specifically for the Black and African American population.

Culture
POV: Taylor Swift’s “Mass Niche” Approach is the Future of Marketing
POV: Taylor Swift’s “Mass Niche” Approach is the Future of Marketing

December, 2023We're unpacking the pop star's unprecedented cultural impact.

Culture
Enter the Z Chat: Four Gen Zers Talk Social and Shopping Habits
Enter the Z Chat: Four Gen Zers Talk Social and Shopping Habits

November, 2023A conversation with Horizon's Z Lab.

Culture
The 2023 Gen Z Subculture Field Guide
The 2023 Gen Z Subculture Field Guide

November, 2023The era of "Mass Niche" is upon us.

Culture
The Path to Health: Hispanic Deep Dive
The Path to Health: Hispanic Deep Dive

October, 2023Uncovering the persistent healthcare obstacles impacting Hispanic communities.

Culture
The Current: Tracking Growing Financial Anxiety
The Current: Tracking Growing Financial Anxiety

October, 2023Following peak inflation levels, financial concerns take center stage, but spending plans are ambitious.

Culture
How Cultural Fusion is Reshaping the Canadian Consumer Experience
How Cultural Fusion is Reshaping the Canadian Consumer Experience

September, 2023Rapid immigration is reshaping the Canadian consumer landscape.

Culture
New Codes of Luxury: Aspirational Shifts in North America
New Codes of Luxury: Aspirational Shifts in North America

September, 2023The world of luxury has been upended as aspirations shift from fixed to flexible.

Culture
Gen Z Subcultures: Niche Over Norm
Gen Z Subcultures: Niche Over Norm

May, 2023For Gen Z, subcultures take center stage and the niche trumps the norm.

Culture
The Path to Health: Inequitable Hurdles to Care
The Path to Health: Inequitable Hurdles to Care

March, 2023In this report, Horizon Media sheds light on five hurdles to quality, inclusive, and accessible healthcare.

Culture
Futures
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