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The Current: Cutting Costs Without Cutting Back
The Current: Cutting Costs Without Cutting Back

November, 2024The election amplified personal concerns like healthcare access, but rising costs are top of mind.

Culture
The 2024 Subculture Field Guide
The 2024 Subculture Field Guide

November, 2024Demos are dead.

Culture
Subculture Spotlight: Dirt Trackers
Subculture Spotlight: Dirt Trackers

October, 2024Dirt Trackers are a tight-knit community that thrives on small-town pride.

Culture
In An Age of Digital Dependency, The Revival of Print Magazines Is a Breath of Fresh Air
In An Age of Digital Dependency, The Revival of Print Magazines Is a Breath of Fresh Air

October, 2024In a world of fleeting pixels, tangibility is a novelty.

Culture
The New Middle Age
The New Middle Age

June, 2024Society's definition of middle age is experiencing a renaissance.

Culture
The Current: Concerns of 2023
The Current: Concerns of 2023

March, 2024Coming into 2024, people's focus has shifted from 'we' issues to 'me' issues.

Culture
When Cringe is Cool: The Rebellion of Anti-Aesthetics 
When Cringe is Cool: The Rebellion of Anti-Aesthetics 

January, 2024In a landscape saturated with originality, ironic anti-aesthetics offer a way to stand out.

Culture
The Path to Health: Black + African American Deep Dive
The Path to Health: Black + African American Deep Dive

December, 2023This follow-up report covers how the healthcare journey plays out specifically for the Black and African American population.

Culture
POV: Taylor Swift’s “Mass Niche” Approach is the Future of Marketing
POV: Taylor Swift’s “Mass Niche” Approach is the Future of Marketing

December, 2023We're unpacking the pop star's unprecedented cultural impact.

Culture
Enter the Z Chat: Four Gen Zers Talk Social and Shopping Habits
Enter the Z Chat: Four Gen Zers Talk Social and Shopping Habits

November, 2023A conversation with Horizon's Z Lab.

Culture
The 2023 Gen Z Subculture Field Guide
The 2023 Gen Z Subculture Field Guide

November, 2023The era of "Mass Niche" is upon us.

Culture
The Path to Health: Hispanic Deep Dive
The Path to Health: Hispanic Deep Dive

October, 2023Uncovering the persistent healthcare obstacles impacting Hispanic communities.

Culture
Futures
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