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Top Trends 2024: Pulse Check
Top Trends 2024: Pulse Check

August, 2024Checking in with six existing trends undergoing significant evolutions.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Social Media Trust Tracker — June 2024
Social Media Trust Tracker — June 2024

July, 2024For marketers, social media is safe for now despite a lack of trust from users.

CONSUMER & CULTURE | Media | THOUGHT LEADERSHIP
The New Middle Age with SVP Maxine Gurevich
The New Middle Age with SVP Maxine Gurevich

June, 2024How midlife is shifting and what marketers should know.

THOUGHT LEADERSHIP
Injecting Change: Weighing the Future of Insurance in the Age of Ozempic
Injecting Change: Weighing the Future of Insurance in the Age of Ozempic

June, 2024We're at the start of a revolution that could leave almost no brand untouched.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Horizon Canada: Advertising in Video Streaming Platforms
Horizon Canada: Advertising in Video Streaming Platforms

May, 2024Streaming platforms must find a balance between cost-saving options and a demand for ad-free viewing.

CHANNEL | THOUGHT LEADERSHIP
SVP Maxine Gurevich on Why Subcultures Are the Key to Reaching Gen Z
SVP Maxine Gurevich on Why Subcultures Are the Key to Reaching Gen Z

April, 2024SVP Maxine Gurevich on why embracing niche communities is crucial for marketers.

THOUGHT LEADERSHIP
Beyond Skin Deep: The Value of Familiarity for Beauty Brands 
Beyond Skin Deep: The Value of Familiarity for Beauty Brands 

March, 2024For beauty brands, taking a 'show don't tell' approach is key.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
The Current: Concerns of 2023
The Current: Concerns of 2023

March, 2024Coming into 2024, people's focus has shifted from 'we' issues to 'me' issues.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Tech Adoption Tracker: Q4 2023
Tech Adoption Tracker: Q4 2023

March, 2024Amid continued confusion, the adoption of emerging tech requires clarity and approachability.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Inflation Nation: 2024
Inflation Nation: 2024

March, 2024Inflation rates are down, but Americans have mixed feelings about the economy.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Scripps News: What Consumers Want with WHY Group VP Pam Wake
Scripps News: What Consumers Want with WHY Group VP Pam Wake

March, 2024For CPG brands, consumer awareness is crucial, as is an awareness of generational divides.

THOUGHT LEADERSHIP
2023-2024 Holidays Unwrapped
2023-2024 Holidays Unwrapped

February, 2024With less-than-optimistic economic outlooks, holiday shoppers were all about flexibility this season.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
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