While fans eagerly anticipate the return of live sports, many show hesitancy in getting back in the stands – and Horizon Media dug in to understand what fans return to live sports looks like. Currently only 28% of fans say they plan to return to a live game within a month of social distancing measures ending. Avid Fans and those 18-34 more likely at 34%. Yet despite tentativeness, key factors can help foster confidence and encourage their return:

• Permission from the Collective
• Protection
• Press

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Source: Horizon Media, Finger on the Pulse. Survey fielded 4/15/20 – 4/24/20, n=1,024