The meat alternatives trend had an extra push into the public eye with the announcement that major fast food chains would be creating new menu items from Beyond Meat and the Impossible Burger. While meat alternatives are nothing new, the increased buzz and mainstream availability begged the question – who’s trying this out? Horizon Media dug in to really understand who and what is driving the meatless meat appetite.

Source: Horizon Media, Finger on the Pulse. Survey fielded 10/7/19 – 10/10/19, n=616