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Canadian Shoppers Are Redefining Brand Loyalty By Going Local
Canadian Shoppers Are Redefining Brand Loyalty By Going Local

September, 2025A new report reveals how Canadian shoppers are putting their dollars behind homegrown values.

CHANNEL | THOUGHT LEADERSHIP
Trendspotting in This Year’s Super Bowl Ads
Trendspotting in This Year’s Super Bowl Ads

February, 2025The humanizing of AI tools, growing distrust of American healthcare, increased visibility of women's sports, and more.

CHANNEL
2025 Top Trends Spotlight: Randomization Nation
2025 Top Trends Spotlight: Randomization Nation

February, 2025Bored of “more of the same,” people are seeking content and experiences that puncture through the algorithmic lull.

CHANNEL | THOUGHT LEADERSHIP
Canadian Perceptions of 3D + Faux/CGI OOH Advertising
Canadian Perceptions of 3D + Faux/CGI OOH Advertising

November, 2024OOH remains relevant — particularly when it comes to innovative, creative 3D ads that lend themselves to social sharing.

CHANNEL | THOUGHT LEADERSHIP
Horizon Canada: Advertising in Video Streaming Platforms
Horizon Canada: Advertising in Video Streaming Platforms

May, 2024Streaming platforms must find a balance between cost-saving options and a demand for ad-free viewing.

CHANNEL | THOUGHT LEADERSHIP
Blogging is Back: Creators Usher in a New Era of Newsletters  
Blogging is Back: Creators Usher in a New Era of Newsletters  

April, 2024Creators are increasingly turning to newsletters as an antidote to social media algorithms.

CHANNEL
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