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Redefining Live 2: The Shifting Value of “Live” and How Brands are Expected to Show Up
Redefining Live 2: The Shifting Value of “Live” and How Brands are Expected to Show Up

September, 2025In Horizon Futures’ Redefining Live series (part two), live events shift from impulse to value calculation.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Redefining Live 1: Exploring the New Multi-Layered Reality of Real-Time Experiences
Redefining Live 1: Exploring the New Multi-Layered Reality of Real-Time Experiences

September, 2025Live is evolving.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Consumer Pulse: Navigating Uncertainty in 2025
Consumer Pulse: Navigating Uncertainty in 2025

May, 2025Tariffs, inflation, and a streaming surge—see what’s driving consumer shifts this spring.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
The New Media Multiverse
The New Media Multiverse

March, 2025Alpha-Millennial families are creating a New Media Multiverse blending individual discovery with shared experiences across screens.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Social Media Trust Tracker: Election Impact
Social Media Trust Tracker: Election Impact

January, 2025Tracking user trust, platform utility, satisfaction, and loyalty ahead of the 2024 election.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
The Women’s Sports Opportunity
The Women’s Sports Opportunity

December, 2024There’s no doubt about it: 2024 has been a breakthrough year for women’s sports.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Injecting Change: What’s Lost and Gained Beyond Weight in the Age of Ozempic
Injecting Change: What’s Lost and Gained Beyond Weight in the Age of Ozempic

December, 2024The unexpected social and emotional toll of GLP-1 use.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Fan-First Thinking: Brand Lessons from Intuit Dome
Fan-First Thinking: Brand Lessons from Intuit Dome

Six key brand takeaways from LA's dream-like arena.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
AI’s Impact on Canadian Retail Consumer Behavior
AI’s Impact on Canadian Retail Consumer Behavior

December, 2024Canadian consumers increasingly expect more from their shopping experiences.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
The Current: Cutting Costs Without Cutting Back
The Current: Cutting Costs Without Cutting Back

November, 2024The election amplified personal concerns like healthcare access, but rising costs are top of mind.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Top Trends 2025
Top Trends 2025

November, 2024Introducing eight new trends set to shape 2025 and beyond.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
The 2024 Subculture Field Guide
The 2024 Subculture Field Guide

November, 2024Demos are dead.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
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