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The Current: Concerns of 2023
The Current: Concerns of 2023

March, 2024Coming into 2024, people's focus has shifted from 'we' issues to 'me' issues.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Tech Adoption Tracker: Q4 2023
Tech Adoption Tracker: Q4 2023

March, 2024Amid continued confusion, the adoption of emerging tech requires clarity and approachability.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
GLP-1 Winners and Losers
GLP-1 Winners and Losers

March, 2024The brands and industries poised to struggle or succeed in the new GLP-1 world.

CONSUMER & CULTURE | Major Moments
Inflation Nation: 2024
Inflation Nation: 2024

March, 2024Inflation rates are down, but Americans have mixed feelings about the economy.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Social Media Trust Tracker — February 2024
Social Media Trust Tracker — February 2024

February, 2024While concerns about the shortcomings of social persist, usage is as strong as ever.

CONSUMER & CULTURE
2023-2024 Holidays Unwrapped
2023-2024 Holidays Unwrapped

February, 2024With less-than-optimistic economic outlooks, holiday shoppers were all about flexibility this season.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
2024 Top Trends Spotlight: Expert-itis
2024 Top Trends Spotlight: Expert-itis

February, 2024Social media has transformed from a megaphone for opinions into a trusted newsstand.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Top Trends 2024
Top Trends 2024

January, 2024A look ahead at the eight key trends driving 2024 and beyond.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
When Cringe is Cool: The Rebellion of Anti-Aesthetics 
When Cringe is Cool: The Rebellion of Anti-Aesthetics 

January, 2024In a landscape saturated with originality, ironic anti-aesthetics offer a way to stand out.

CONSUMER & CULTURE
Canadian Sentiments on Personalized Advertising Amid Rising Data Privacy Concerns
Canadian Sentiments on Personalized Advertising Amid Rising Data Privacy Concerns

December, 2023Brands must navigate the complex landscape of data privacy and consumer trust.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
The Path to Health: Black + African American Deep Dive
The Path to Health: Black + African American Deep Dive

December, 2023This follow-up report covers how the healthcare journey plays out specifically for the Black and African American population.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
POV: Taylor Swift’s “Mass Niche” Approach is the Future of Marketing
POV: Taylor Swift’s “Mass Niche” Approach is the Future of Marketing

December, 2023We're unpacking the pop star's unprecedented cultural impact.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
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