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Game Changer: IOC’s New Social Media Rules Transform Olympic Engagement
Game Changer: IOC’s New Social Media Rules Transform Olympic Engagement

July, 2024Social is rewriting the playbook on sports engagement for the Olympics and beyond.

CONSUMER & CULTURE
Social Media Trust Tracker — June 2024
Social Media Trust Tracker — June 2024

July, 2024For marketers, social media is safe for now despite a lack of trust from users.

CONSUMER & CULTURE | Media | THOUGHT LEADERSHIP
The New Middle Age
The New Middle Age

June, 2024Society's definition of middle age is experiencing a renaissance.

CONSUMER & CULTURE
Injecting Change: Weighing the Future of Insurance in the Age of Ozempic
Injecting Change: Weighing the Future of Insurance in the Age of Ozempic

June, 2024We're at the start of a revolution that could leave almost no brand untouched.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Inflation Blues: Cost-Cutting is Causing a Major Mood Deficit
Inflation Blues: Cost-Cutting is Causing a Major Mood Deficit

April, 2024Continued inflation is causing cutbacks on everyday luxuries, leading to a mood deficit.

CONSUMER & CULTURE
Beyond Skin Deep: The Value of Familiarity for Beauty Brands 
Beyond Skin Deep: The Value of Familiarity for Beauty Brands 

March, 2024For beauty brands, taking a 'show don't tell' approach is key.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
The Current: Concerns of 2023
The Current: Concerns of 2023

March, 2024Coming into 2024, people's focus has shifted from 'we' issues to 'me' issues.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Tech Adoption Tracker: Q4 2023
Tech Adoption Tracker: Q4 2023

March, 2024Amid continued confusion, the adoption of emerging tech requires clarity and approachability.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
GLP-1 Winners and Losers
GLP-1 Winners and Losers

March, 2024The brands and industries poised to struggle or succeed in the new GLP-1 world.

CONSUMER & CULTURE | Major Moments
Inflation Nation: 2024
Inflation Nation: 2024

March, 2024Inflation rates are down, but Americans have mixed feelings about the economy.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Social Media Trust Tracker — February 2024
Social Media Trust Tracker — February 2024

February, 2024While concerns about the shortcomings of social persist, usage is as strong as ever.

CONSUMER & CULTURE
2023-2024 Holidays Unwrapped
2023-2024 Holidays Unwrapped

February, 2024With less-than-optimistic economic outlooks, holiday shoppers were all about flexibility this season.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
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