October, 2025In 2024, the Horizon Futures team pinpointed a key consumer shift for the years ahead, naming it Efficiency Mode in our projected top trends report.

The 2025 Winter Holiday season is unfolding in an atmosphere of uncertainty.

September, 2025Live is changing fast.

September, 2025In Horizon Futures’ Redefining Live series (part two), live events shift from impulse to value calculation.

September, 2025Live is evolving.

September, 2025AI has moved from experiment to everyday.

September, 2025A new report reveals how Canadian shoppers are putting their dollars behind homegrown values.

May, 2025Tariffs, inflation, and a streaming surge—see what’s driving consumer shifts this spring.

May, 2025If you’re not paying attention to microgenres, you’re missing out on the future of content and engagement.

March, 2025Alpha-Millennial families are creating a New Media Multiverse blending individual discovery with shared experiences across screens.

February, 2025Bored of “more of the same,” people are seeking content and experiences that puncture through the algorithmic lull.

January, 2025Tracking user trust, platform utility, satisfaction, and loyalty ahead of the 2024 election.