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The Women’s Sports Opportunity
The Women’s Sports Opportunity

December, 2024There’s no doubt about it: 2024 has been a breakthrough year for women’s sports.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Injecting Change: What’s Lost and Gained Beyond Weight in the Age of Ozempic
Injecting Change: What’s Lost and Gained Beyond Weight in the Age of Ozempic

December, 2024The unexpected social and emotional toll of GLP-1 use.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Fan-First Thinking: Brand Lessons from Intuit Dome
Fan-First Thinking: Brand Lessons from Intuit Dome

Six key brand takeaways from LA's dream-like arena.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
AI’s Impact on Canadian Retail Consumer Behavior
AI’s Impact on Canadian Retail Consumer Behavior

December, 2024Canadian consumers increasingly expect more from their shopping experiences.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Canadian Perceptions of 3D + Faux/CGI OOH Advertising
Canadian Perceptions of 3D + Faux/CGI OOH Advertising

November, 2024OOH remains relevant — particularly when it comes to innovative, creative 3D ads that lend themselves to social sharing.

CHANNEL | THOUGHT LEADERSHIP
The Current: Cutting Costs Without Cutting Back
The Current: Cutting Costs Without Cutting Back

The election amplified personal concerns like healthcare access, but rising costs are top of mind.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Top Trends 2025
Top Trends 2025

November, 2024Introducing eight new trends set to shape 2025 and beyond.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
The 2024 Subculture Field Guide
The 2024 Subculture Field Guide

November, 2024Demos are dead.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Subculture Spotlight: Dirt Trackers
Subculture Spotlight: Dirt Trackers

October, 2024Dirt Trackers are a tight-knit community that thrives on small-town pride.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
In An Age of Digital Dependency, The Revival of Print Magazines Is a Breath of Fresh Air
In An Age of Digital Dependency, The Revival of Print Magazines Is a Breath of Fresh Air

October, 2024In a world of fleeting pixels, tangibility is a novelty.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
The Rise of Social Shopping
The Rise of Social Shopping

September, 2024E-commerce has become the norm, but new methods for connecting with brands and making purchases through community-driven e-commerce are rapidly emerging.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Trend Deep Dive: Sport-Curious
Trend Deep Dive: Sport-Curious

August, 2024An in-depth look at how sports engagement is evolving.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
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