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2023-2024 Holidays Unwrapped
2023-2024 Holidays Unwrapped

February, 2024With less-than-optimistic economic outlooks, holiday shoppers were all about flexibility this season.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
2024 Top Trends Spotlight: Expert-itis
2024 Top Trends Spotlight: Expert-itis

February, 2024Social media has transformed from a megaphone for opinions into a trusted newsstand.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Top Trends 2024
Top Trends 2024

January, 2024A look ahead at the eight key trends driving 2024 and beyond.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Canadian Sentiments on Personalized Advertising Amid Rising Data Privacy Concerns
Canadian Sentiments on Personalized Advertising Amid Rising Data Privacy Concerns

December, 2023Brands must navigate the complex landscape of data privacy and consumer trust.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
The Path to Health: Black + African American Deep Dive
The Path to Health: Black + African American Deep Dive

December, 2023This follow-up report covers how the healthcare journey plays out specifically for the Black and African American population.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
POV: Taylor Swift’s “Mass Niche” Approach is the Future of Marketing
POV: Taylor Swift’s “Mass Niche” Approach is the Future of Marketing

December, 2023We're unpacking the pop star's unprecedented cultural impact.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
The 2023 Gen Z Subculture Field Guide
The 2023 Gen Z Subculture Field Guide

November, 2023The era of "Mass Niche" is upon us.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Leading With Purpose: Fostering a Culture of Learning at Horizon Media
Leading With Purpose: Fostering a Culture of Learning at Horizon Media

October, 2023Four leaders at Horizon Media on the importance of fostering a culture of learning.

THOUGHT LEADERSHIP
Making Merrier: 2023 Holiday Report
Making Merrier: 2023 Holiday Report

October, 2023Adaptability is the name of the game for American shoppers this holiday season.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
The Path to Health: Hispanic Deep Dive
The Path to Health: Hispanic Deep Dive

October, 2023Uncovering the persistent healthcare obstacles impacting Hispanic communities.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
The Current: Tracking Growing Financial Anxiety
The Current: Tracking Growing Financial Anxiety

October, 2023Following peak inflation levels, financial concerns take center stage, but spending plans are ambitious.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
How Cultural Fusion is Reshaping the Canadian Consumer Experience
How Cultural Fusion is Reshaping the Canadian Consumer Experience

September, 2023Rapid immigration is reshaping the Canadian consumer landscape.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
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