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AI First Look: Rewriting The Consumer Journey
AI First Look: Rewriting The Consumer Journey

September, 2025AI has moved from experiment to everyday.

CHANNEL | THOUGHT LEADERSHIP
Canadian Shoppers Are Redefining Brand Loyalty By Going Local
Canadian Shoppers Are Redefining Brand Loyalty By Going Local

September, 2025A new report reveals how Canadian shoppers are putting their dollars behind homegrown values.

CHANNEL | THOUGHT LEADERSHIP
Consumer Pulse: Navigating Uncertainty in 2025
Consumer Pulse: Navigating Uncertainty in 2025

May, 2025Tariffs, inflation, and a streaming surge—see what’s driving consumer shifts this spring.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
From Deathstep Jazz to Brooding Vampire Epics, AI is Spawning the Age of Microgenres
From Deathstep Jazz to Brooding Vampire Epics, AI is Spawning the Age of Microgenres

May, 2025If you’re not paying attention to microgenres, you’re missing out on the future of content and engagement.

THOUGHT LEADERSHIP
The New Media Multiverse
The New Media Multiverse

March, 2025Alpha-Millennial families are creating a New Media Multiverse blending individual discovery with shared experiences across screens.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Trendspotting in This Year’s Super Bowl Ads
Trendspotting in This Year’s Super Bowl Ads

February, 2025The humanizing of AI tools, growing distrust of American healthcare, increased visibility of women's sports, and more.

CHANNEL
2025 Top Trends Spotlight: Randomization Nation
2025 Top Trends Spotlight: Randomization Nation

February, 2025Bored of “more of the same,” people are seeking content and experiences that puncture through the algorithmic lull.

CHANNEL | THOUGHT LEADERSHIP
Social Media Trust Tracker: Election Impact
Social Media Trust Tracker: Election Impact

January, 2025Tracking user trust, platform utility, satisfaction, and loyalty ahead of the 2024 election.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
The Women’s Sports Opportunity
The Women’s Sports Opportunity

December, 2024There’s no doubt about it: 2024 has been a breakthrough year for women’s sports.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Injecting Change: What’s Lost and Gained Beyond Weight in the Age of Ozempic
Injecting Change: What’s Lost and Gained Beyond Weight in the Age of Ozempic

December, 2024The unexpected social and emotional toll of GLP-1 use.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Fan-First Thinking: Brand Lessons from Intuit Dome
Fan-First Thinking: Brand Lessons from Intuit Dome

Six key brand takeaways from LA's dream-like arena.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
AI’s Impact on Canadian Retail Consumer Behavior
AI’s Impact on Canadian Retail Consumer Behavior

December, 2024Canadian consumers increasingly expect more from their shopping experiences.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
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