SVP Maxine Gurevich on why embracing niche communities is crucial for marketers.
SVP Maxine Gurevich on why embracing niche communities is crucial for marketers.
For beauty brands, taking a 'show don't tell' approach is key.
Coming into 2024, people's focus has shifted from 'we' issues to 'me' issues.
Amid continued confusion, the adoption of emerging tech requires clarity and approachability.
The brands and industries poised to struggle or succeed in the new GLP-1 world.
Inflation rates are down, but Americans have mixed feelings about the economy.
For CPG brands, consumer awareness is crucial, as is an awareness of generational divides.
While concerns about the shortcomings of social persist, usage is as strong as ever.
We've uncovered the attributes shoppers find most valuable for CPG brands today.
With less-than-optimistic economic outlooks, holiday shoppers were all about flexibility this season.
Social media has transformed from a megaphone for opinions into a trusted newsstand.
