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The Rise of Social Shopping
The Rise of Social Shopping

September, 2024E-commerce has become the norm, but new methods for connecting with brands and making purchases through community-driven e-commerce are rapidly emerging.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Connecting with Gen Z and New Pathways to Healthcare with VP Miriam Browning Nance
Connecting with Gen Z and New Pathways to Healthcare with VP Miriam Browning Nance

September, 2024WHY Group VP Miriam Browning Nance recently joined ARF Pharma Council’s FutureHealth podcast to talk about connecting with Gen Z and new pathways to care.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Trend Deep Dive: Sport-Curious
Trend Deep Dive: Sport-Curious

August, 2024An in-depth look at how sports engagement is evolving.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Top Trends 2024: Pulse Check
Top Trends 2024: Pulse Check

August, 2024Checking in with six existing trends undergoing significant evolutions.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Game Changer: IOC’s New Social Media Rules Transform Olympic Engagement
Game Changer: IOC’s New Social Media Rules Transform Olympic Engagement

July, 2024Social is rewriting the playbook on sports engagement for the Olympics and beyond.

CONSUMER & CULTURE
Social Media Trust Tracker — June 2024
Social Media Trust Tracker — June 2024

July, 2024For marketers, social media is safe for now despite a lack of trust from users.

CONSUMER & CULTURE | Media | THOUGHT LEADERSHIP
The New Middle Age with SVP Maxine Gurevich
The New Middle Age with SVP Maxine Gurevich

June, 2024How midlife is shifting and what marketers should know.

THOUGHT LEADERSHIP
The New Middle Age
The New Middle Age

June, 2024Society's definition of middle age is experiencing a renaissance.

CONSUMER & CULTURE
Injecting Change: Weighing the Future of Insurance in the Age of Ozempic
Injecting Change: Weighing the Future of Insurance in the Age of Ozempic

June, 2024We're at the start of a revolution that could leave almost no brand untouched.

CONSUMER & CULTURE | THOUGHT LEADERSHIP
Horizon Canada: Advertising in Video Streaming Platforms
Horizon Canada: Advertising in Video Streaming Platforms

May, 2024Streaming platforms must find a balance between cost-saving options and a demand for ad-free viewing.

CHANNEL | THOUGHT LEADERSHIP
Blogging is Back: Creators Usher in a New Era of Newsletters  
Blogging is Back: Creators Usher in a New Era of Newsletters  

April, 2024Creators are increasingly turning to newsletters as an antidote to social media algorithms.

CHANNEL
Inflation Blues: Cost-Cutting is Causing a Major Mood Deficit
Inflation Blues: Cost-Cutting is Causing a Major Mood Deficit

April, 2024Continued inflation is causing cutbacks on everyday luxuries, leading to a mood deficit.

CONSUMER & CULTURE
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